Note:

This page was created in German. The legal texts below are translated automatically. We assume no liability for any translation errors.

 

Imprint

Wolfgang Mohr
Mora-Racing
Burgherrenstraße 8
52222 Stolberg
Germany

Tel.: 01707517390
E-mail: info@mora-racing.de

VAT identification number according to § 27 a Umsatzsteuergesetz (German Value Added Tax Act): DE239086954

EU Commission platform for online dispute resolution: https://ec.europa.eu/odr

We are neither obliged nor willing to participate in dispute resolution proceedings before a consumer arbitration board.

Person responsible according to § 55 Abs. 2 RStV (German Interstate Broadcasting Treaty):
Mr. Wolfgang Mohr, Burgherrenstraße 8, 52222 Stolberg

 

 

Data Protection

1) Information about the collection of personal data and contact details of the controller
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data is any data with which you can be personally identified.
1.2 The controller for data processing on this website in terms of the General Data Protection Regulation (GDPR) is Wolfgang Mohr, Burgherrenstraße 8, 52222 Stolberg, Germany, Tel.: 01707517390, E-Mail: info@mora-racing.de. The controller for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.
1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the controller). You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser line.

2) Data collection when visiting our website
When using our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time of access
- Amount of data sent in bytes
- Source/reference from which you reached the page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymized form)
The processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. No disclosure or other use of the data takes place. However, we reserve the right to retrospectively check the server log files if there are concrete indications of illegal use.

3) Hosting
Hosting by Shopify
We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify"), for the purpose of hosting and displaying the online shop on the basis of processing on our behalf. All data collected on our website is processed on Shopify's servers. In the context of the aforementioned services of Shopify, data may also be transferred for further processing on behalf of Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc. or Shopify (USA) Inc. In the event of data transfer to Shopify Inc. in Canada, an adequate level of data protection is ensured by the adequacy decision of the European Commission. Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc. and Shopify (USA) Inc. in the USA are certified under the US-European "Privacy Shield" data protection agreement, which ensures compliance with the data protection level applicable in the EU.
Further information on Shopify's data protection can be found on the following website: https://www.shopify.de/legal/datenschutz
Further processing on servers other than those mentioned above by Shopify will only take place within the scope notified below.

4) Content Delivery Network
Fastly
On our website, we use a so-called Content Delivery Network ("CDN") from the technology service provider Fastly Inc., 475 Brannan St. #300, San Francisco, CA 94107, USA ("Fastly"). A Content Delivery Network is an online service that helps deliver large media files (such as graphics, page content, or scripts) through a network of regionally distributed servers connected via the Internet. The use of Fastly's Content Delivery Network helps us optimize the loading speed of our website.
Processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the secure and efficient provision, as well as the improvement of the stability and functionality of our website.
Fastly, based in the USA, is certified under the US-European "Privacy Shield" data protection agreement, which ensures compliance with the level of data protection applicable in the EU.
Further information can be found in Fastly's privacy policy at: https://www.fastly.com/privacy

5) Cookies
To make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognize your browser on your next visit (so-called persistent cookies). If cookies are set, they collect and process specific user information such as browser and location data and IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. You can find the duration of the respective cookie storage in the overview of the cookie settings of your web browser.
In some cases, cookies are used to simplify the ordering process by storing settings (e.g. remembering the content of a virtual shopping cart for a later visit to the website). If individual cookies used by us also process personal data, the processing is carried out either in accordance with Art. 6 Para. 1 lit. b GDPR for the execution of the contract, in accordance with Art. 6 Para. 1 lit. a GDPR in the case of a given consent, or in accordance with Art. 6 Para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the website visit.
Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:
Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Chrome: https://support.google.com/chrome/answer/95647?hl=en&hlrm=en
Safari: https://support.apple.com/en-us/guide/safari/sfri11471/12.0/mac/10.14
Opera: https://help.opera.com/en/latest/web-preferences/#cookies
Please note that if cookies are not accepted, the functionality of our website may be limited.

6) Contacting us
6.1 When you contact us (e.g., via contact form or email), personal data is collected. Which data is collected in the case of a contact form is evident from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for processing this data is our legitimate interest in answering your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, then the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after final processing of your request. This is the case when it can be inferred from the circumstances that the matter concerned has been conclusively clarified and provided that there are no legal storage obligations to the contrary.
6.2 WhatsApp Business
We offer visitors to our website the opportunity to contact us via the messaging service WhatsApp of WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For this purpose, we use the so-called "Business version" of WhatsApp.
If you contact us via WhatsApp in connection with a specific business (e.g., an order placed), we store and use your mobile phone number used on WhatsApp and – if provided – your first and last name in accordance with Art. 6 para. 1 lit. b. GDPR to process and respond to your request. On the basis of the same legal basis, we may ask you via WhatsApp to provide further data (order number, customer number, address or email address) in order to be able to assign your request to a specific process.
If you use our WhatsApp contact for general inquiries (e.g., about the range of services, availability or our website), we store and use your mobile phone number used on WhatsApp and – if provided – your first and last name in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the efficient and timely provision of the desired information.
Your data will always only be used to answer your request via WhatsApp. No disclosure to third parties takes place.
Please note that WhatsApp Business gains access to the address book of the mobile device used by us for this purpose and automatically transmits phone numbers stored in the address book to a server of the parent company Facebook Inc. in the USA. For the operation of our WhatsApp Business account, we use a mobile device whose address book only stores the WhatsApp contact data of users who have also contacted us via WhatsApp.
This ensures that every person whose WhatsApp contact data is stored in our address book has already consented to the transmission of their WhatsApp phone number from the address books of their chat contacts in accordance with Art. 6 Para. 1 lit. a GDPR when first using the app on their device by accepting the WhatsApp terms of use. The transmission of data of users who do not use WhatsApp and/or have not contacted us via WhatsApp is thus excluded.
Facebook Inc., based in the USA, is certified under the US-European "Privacy Shield" data protection agreement, which ensures compliance with the level of data protection applicable in the EU.
For the purpose and scope of data collection and the further processing and use of data by WhatsApp, as well as your related rights and setting options for protecting your privacy, please refer to WhatsApp's privacy policy: https://www.whatsapp.com/legal/?eea=1#privacy-policy

7) Online appointment booking
We process your personal data within the framework of the online appointment booking provided. Which data we collect for online appointment booking can be seen from the respective input form or the appointment query for booking an appointment. If certain data is necessary to be able to make an online appointment, we mark this accordingly in the input form or during the appointment query. If we provide you with a free text field in the input form, you can describe your request in more detail there. You can then also control which additional data you wish to enter.
Your submitted data will be stored and used exclusively for the purpose of scheduling appointments. When processing personal data that is necessary for the fulfillment of a contract with you (this also applies to processing operations that are necessary for the implementation of pre-contractual measures), Art. 6 Para. 1 lit. b GDPR serves as the legal basis. If you have given us consent for the processing of your data, the processing is carried out on the basis of Art. 6 Para. 1 lit. a GDPR. Granted consent can be revoked at any time by a message to the controller mentioned at the beginning of this declaration.

8) Data processing when opening a customer account and for contract execution
According to Art. 6 para. 1 lit. b GDPR, personal data will also be collected and processed if you provide it to us for the purpose of executing a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. Your customer account can be deleted at any time by sending a message to the above-mentioned address of the controller. We store and use the data you provide for contract execution. After complete execution of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or a legally permitted further data use by us has been reserved.

9) Comment function
When using the comment function on this website, in addition to your comment, information about the time the comment was created and your chosen commentator name will be stored and published on this website. Furthermore, your IP address will be logged and stored. This storage of the IP address is carried out for security reasons and in the event that the person concerned violates the rights of third parties or posts illegal content through a comment. We require your email address to contact you if a third party complains about your published content as illegal. The legal bases for storing your data are Art. 6 para. 1 lit. b and f GDPR. We reserve the right to delete comments if they are complained about by third parties as illegal.

10) Use of your data for direct marketing
10.1 Subscription to our email newsletter
If you subscribe to our email newsletter, we will regularly send you information about our offers. The mandatory information for sending the newsletter is solely your email address. The provision of further data is voluntary and will be used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure. This means that we will only send you an email newsletter if you have expressly confirmed that you consent to receiving newsletters. We will then send you a confirmation email asking you to confirm that you wish to receive the newsletter in the future by clicking on a corresponding link.
By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When you subscribe to the newsletter, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data collected by us when you subscribe to the newsletter will be used exclusively for the purpose of promotional addressing by means of the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to further data use that is legally permitted and about which we inform you in this declaration.
10.2 Sending email newsletters to existing customers
If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range to those you have already purchased via email. For this, we do not need to obtain separate consent from you in accordance with Section 7 (3) UWG. Data processing in this respect is based solely on our legitimate interest in personalized direct advertising in accordance with Art. 6 (1) (f) GDPR. If you have initially objected to the use of your email address for this purpose, we will not send you any emails. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by sending a message to the controller mentioned at the beginning. For this, you will only incur transmission costs according to the basic tariffs. After receipt of your objection, the use of your email address for advertising purposes will be stopped immediately.
10.3 Newsletter dispatch via MailChimp
Our email newsletters are sent via the technical service provider The Rocket Science Group, LLC d/b/a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA (http://www.mailchimp.com/), to whom we transmit your data provided during newsletter registration. This transmission is carried out in accordance with Art. 6 Para. 1 lit. f GDPR and serves our legitimate interest in the use of an advertising-effective, secure, and user-friendly newsletter system. Please note that your data is usually transmitted to a MailChimp server in the USA and stored there.
MailChimp uses this information to send and statistically evaluate newsletters on our behalf. For evaluation, the sent e-mails include so-called web beacons or tracking pixels, which are single-pixel image files stored on our website. This allows us to determine whether a newsletter message has been opened and which links, if any, have been clicked. With the help of web beacons, Mailchimp automatically generates general, non-personal statistics about the reaction behavior to newsletter campaigns. Based on our legitimate interest in the statistical evaluation of newsletter campaigns to optimize promotional communication and better align it with recipient interests, data of the respective newsletter recipient (email address, time of retrieval, IP address, browser type and operating system) is also collected and used by the web beacons in accordance with Art. 6 Para. 1 lit f GDPR.This data allows for an individual conclusion to be drawn about the newsletter recipient and is processed by Mailchimp for the automated creation of statistics that reveal whether a specific recipient has opened a newsletter message.
If you wish to deactivate data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
MailChimp may also use this data in accordance with Art. 6 para. 1 lit. f GDPR based on its own legitimate interest in the needs-based design and optimization of the service, as well as for market research purposes, for example, to determine which countries recipients are from. However, MailChimp does not use the data of our newsletter recipients to send them messages themselves or to pass them on to third parties.
To protect your data in the USA, we have concluded a Data Processing Agreement with MailChimp based on the European Commission's standard contractual clauses to enable the transfer of your personal data to MailChimp. This data processing agreement can be viewed at the following internet address if you are interested: https://mailchimp.com/legal/data-processing-addendum/
MailChimp is also certified under the US-European data protection agreement "Privacy Shield" and thus undertakes to comply with EU data protection regulations.
You can view MailChimp's privacy policy here:
https://mailchimp.com/legal/privacy/
10.4 WhatsApp Newsletter
If you subscribe to our WhatsApp newsletter, we will regularly send you information about our offers via WhatsApp. The only mandatory information for sending the newsletter is your mobile phone number.
To send the newsletter, you add our communicated mobile phone number to the address contacts of your mobile device and send us the message "Start" via WhatsApp. By sending this WhatsApp message, you give us your consent for the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR for the purpose of sending newsletters. We will then add you to our newsletter distribution list.
The data we collect when you subscribe to the newsletter is processed exclusively for the purpose of promotional outreach via the newsletter. You can unsubscribe from the newsletter at any time by sending us the message "Stop" via WhatsApp. After unsubscribing, your mobile phone number will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to further data use that is legally permitted and about which we inform you in this statement.
Please note that WhatsApp gains access to the address book of the mobile device we use for sending newsletters and automatically transfers telephone numbers stored in the address book to a Facebook server in the USA.
For sending our WhatsApp newsletter, we therefore use a mobile device whose address book exclusively stores the WhatsApp contact data of our newsletter recipients. This ensures that every person whose WhatsApp contact data is stored in our address book has already consented to the transfer of their WhatsApp telephone number from the address books of their chat contacts in accordance with Art. 6 para. 1 lit. a GDPR by accepting the WhatsApp terms of use when first using the app on their device. A transfer of data of users who do not use WhatsApp and/or have not contacted us via WhatsApp is thus excluded.
Facebook Inc., as the owner of WhatsApp, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which ensures compliance with the data protection level applicable in the EU.
For the purpose and scope of data collection and the further processing and use of data by WhatsApp, as well as your related rights and setting options for protecting your privacy, please refer to WhatsApp's privacy policy: https://www.whatsapp.com/legal/?eea=1#privacy-policy
10.5 Advertising by post
Based on our legitimate interest in personalized direct advertising, we reserve the right to store your first and last name, your postal address and – insofar as we have received this additional information from you within the framework of the contractual relationship – your title, academic degree, your year of birth and your professional, industry or business designation in accordance with Art. 6 para. 1 lit. f GDPR and to use it for sending interesting offers and information about our products by post.
You can object to the storage and use of your data for this purpose at any time by sending a corresponding message to the controller.
10.6 Product availability notification by email
If we offer the option in our online shop to inform you by email about the availability of selected, temporarily unavailable items, you can sign up for our email notification service for product availability. If you sign up for our email notification service for product availability, we will send you a one-time email message about the availability of the item you have selected. The only mandatory information for sending this notification is your email address. The provision of further data is voluntary and may be used to address you personally. For sending this notification, we use the so-called double opt-in procedure. This means that we will only send you a corresponding notification if you have expressly confirmed to us that you consent to receiving such a message. We will then send you a confirmation email asking you to confirm that you wish to receive such a notification by clicking on a corresponding link.
By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When you register for our email notification service for product availability, we store your IP address registered by the Internet Service Provider (ISP) as well as the date and time of registration, in order to be able to trace any possible misuse of your email address at a later date. The data collected by us when registering for our email notification service for product availability is used exclusively for the purpose of informing you about the availability of a specific item in our online shop. You can unsubscribe from the email notification service for product availability at any time by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your email address will be immediately deleted from our distribution list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to further data use that is legally permitted and about which we inform you in this statement.

11) Data processing for order fulfillment
11.1 To process your order, we work with the service provider(s) listed below, who support us fully or partially in the execution of concluded contracts. Certain personal data is transferred to these service providers in accordance with the following information.
The personal data collected by us is passed on to the transport company commissioned with the delivery within the framework of contract processing, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution within the framework of payment processing, if this is necessary for payment processing. If payment service providers are used, we will inform you about this explicitly below. The legal basis for the transfer of data is Art. 6 para. 1 lit. b GDPR.
11.2 Use of payment service providers
- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – "purchase on account" or "installment payment" via PayPal, we pass on your payment data within the scope of payment processing to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"). The transfer takes place in accordance with Art. 6 para. 1 lit. b GDPR and only insofar as this is necessary for payment processing.
For the payment methods credit card via PayPal, direct debit via PayPal or – if offered – "purchase on account" or "installment payment" via PayPal, PayPal reserves the right to carry out a credit check. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 para. 1 lit. f GDPR on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check with regard to the statistical probability of payment default for the purpose of deciding on the provision of the respective payment method. The credit check may contain probability values (so-called score values). Insofar as score values are included in the result of the credit check, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, but not exclusively, are included in the calculation of the score values. Further data protection information, including about the credit agencies used, can be found in PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Shopify Payments
We use the payment service provider "Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered via the payment service provider Shopify Payments, payment processing takes place via the technical service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we transfer the information you provided during the order process, along with information about your order (name, address, account number, bank code, possibly credit card number, invoice amount, currency and transaction number) in accordance with Art. 6 para. 1 lit. b GDPR. The transfer of your data takes place exclusively for the purpose of payment processing with Stripe Payments Europe Ltd. and only to the extent necessary for this. Further information on data protection at Shopify Payments can be found at the following internet address: https://www.shopify.com/legal/privacy.
Data protection information on Stripe Payments Europe Ltd. can be found here: https://stripe.com/de/privacy

12) Use of Social Media: Videos
Use of YouTube Videos
This website uses the YouTube embedding function to display and play videos from the provider "YouTube", which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
The extended data protection mode is used here, which, according to the provider, only initiates the storage of user information when the video(s) are played. If the playback of embedded YouTube videos is started, the provider "YouTube" uses cookies to collect information about user behavior. According to "YouTube", these are used, among other things, to record video statistics, improve user-friendliness and prevent abusive behavior. If you are logged into Google, your data will be directly assigned to your account when you click on a video. If you do not wish for your profile on YouTube to be associated with your data, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates these. Such an evaluation is carried out in particular in accordance with Art. 6 para. 1 lit. f GDPR on the basis of Google's legitimate interests in displaying personalized advertising, market research and/or tailoring its website to demand. You have a right to object to the creation of these user profiles, for the exercise of which you must contact YouTube. When using YouTube, personal data may also be transmitted to Google LLC servers in the USA.
Regardless of whether embedded videos are played, a connection to the Google network is established each time this website is accessed, which can trigger further data processing operations without our influence.
In the event of the transfer of personal data to Google LLC, based in the USA, Google LLC has certified itself for the US-European data protection agreement "Privacy Shield", which ensures compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
Further information on data protection at "YouTube" can be found in the provider's privacy policy at: https://www.google.de/intl/de/policies/privacy
Insofar as legally required, we have obtained your consent for the processing of your data described above in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future. To exercise your revocation, please follow the possibility described above for making an objection.

13) Online Marketing
13.1 Facebook Pixel for creating Custom Audiences with extended data matching
Within our online offering, the so-called "Facebook Pixel" of the social network Facebook is used in the extended data matching mode, which is operated by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Facebook").
Based on their explicit consent, if a user clicks on an advertisement placed by us on Facebook, an addition is made to the URL of our linked page by Facebook Pixel. This URL parameter is then written into the user's browser via a cookie after redirection, which our linked page itself sets. In addition, this cookie collects specific customer data, such as the email address, which we collect on our page linked to the Facebook ad during processes such as purchases, account logins, or registrations (extended data matching). The cookie is then read by Facebook Pixel and enables the data, including the specific customer data, to be forwarded to Facebook.
With the help of the Facebook Pixel with extended data matching, Facebook is able to precisely determine the visitors to our online offering as a target group for displaying ads (so-called "Facebook Ads"). Accordingly, we use the Facebook Pixel with extended data matching to display the Facebook Ads placed by us only to Facebook users who have shown an interest in our online offering or who have certain characteristics (e.g., interests in certain topics or products, which are determined based on the visited websites) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook Pixel with extended data matching, we also want to ensure that our Facebook Ads correspond to the potential interest of the users and do not appear annoying. This also allows us to evaluate the effectiveness of the Facebook ads for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion"). Compared to the standard version of Facebook Pixel, the extended data matching feature helps us to better measure the effectiveness of our advertising campaigns by capturing more attributed conversions.
All transmitted data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with Facebook's Data Policy (https://www.facebook.com/about/privacy/). The data can enable Facebook and its partners to place advertisements on and off Facebook.
These processing operations are carried out exclusively upon receipt of explicit consent in accordance with Art. 6 para. 1 lit. a GDPR.
Consent to the use of the Facebook Pixel may only be given by users who are older than 13 years old. If you are younger, please ask your parents for permission.
The information generated by Facebook is usually transferred to a Facebook server and stored there; this may also involve a transfer to the servers of Facebook Inc. in the USA. Facebook Inc., based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which ensures compliance with the data protection level applicable in the EU.
You can revoke your consent at any time by deactivating Facebook Pixel tracking. To do this, you can set an opt-out cookie by clicking on the link below, which deactivates Facebook Pixel tracking:
<a href="javascript:void(0)" onclick="if (typeof fbpOptOut == 'function') { fbpOptOut(); } else { alert(atob('QUNIVFVORzogRmVobGVuZGVyIEZhY2Vib29rLVBpeGVsIE9wdE91dC1Db2RlIQ==')); }">Deactivate Facebook Pixel</a>
This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you will have to click the link above again.
13.2 Use of Google Ads Conversion Tracking
This website uses the online advertising program "Google Ads" and, within the framework of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use the Google Ads offering to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the campaign data. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.
The cookie for conversion tracking is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification.If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user has clicked on the ad and has been redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information obtained with the help of the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that personally identifies users. If you do not wish to participate in tracking, you can block this use by deactivating the Google conversion tracking cookie via your internet browser under "User settings". You will then not be included in the conversion tracking statistics. We use Google Ads based on our legitimate interest in targeted advertising in accordance with Art. 6 para. 1 lit. f GDPR. In the context of using Google Ads, personal data may also be transferred to Google LLC servers in the USA.
In the event of the transfer of personal data to Google LLC, based in the USA, Google LLC has certified itself for the US-European data protection agreement "Privacy Shield", which ensures compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
Further information on Google's data protection policy can be found at the following internet address: https://www.google.de/policies/privacy/
You can permanently deactivate cookies for ad preferences by preventing them through a corresponding setting in your browser software or by downloading and installing the browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de
Please note that certain functions of this website may not be available or may be limited if you have deactivated the use of cookies.
To the extent legally required, we have obtained your consent for the processing of your data described above in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the possibility of objection described above.

14) Web analytics services
Google (Universal) Analytics
Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website (including your shortened IP address) is usually transmitted to a Google server and stored there; in this process, personal data may also be transmitted to Google LLC's servers in the USA.
This website uses Google (Universal) Analytics exclusively with the "_anonymizeIp()" extension, which ensures the anonymization of the IP address by shortening it and excludes direct personal reference. Through the extension, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google LLC server in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide us with other services related to website and internet use. The IP address transmitted by your browser within the framework of Google (Universal) Analytics will not be merged with other Google data.
You can prevent the storage of cookies by setting your browser software accordingly. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (incl. your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=en
Alternatively to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data within this website in the future (this opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you will have to click this link again): <a onclick="alert('Google Analytics has been deactivated');" href="javascript:gaOptout() ">Deactivate Google Analytics</a>
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=en&gl=en
In the event of the transfer of personal data to Google LLC, based in the USA, Google LLC has certified itself for the US-European data protection agreement "Privacy Shield", which ensures compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
To the extent legally required, we have obtained your consent for the processing of your data described above in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the possibility of objection described above.

15) Retargeting / Remarketing / Recommendation Advertising
Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, with which we advertise this website in the Google search results, as well as on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). For this purpose, Google places a cookie in your end device's browser, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit. The processing takes place on the basis of our legitimate interest in the optimal marketing of our website in accordance with Art. 6 Para. 1 lit. f GDPR.
Further data processing only takes place if you have agreed with Google that your internet and app browser history will be linked by Google to your Google account and information from your Google account will be used to personalize ads that you view on the web. If you are logged into Google during your visit to our website in this case, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data to form target groups. In the context of using Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC. in the USA.
You can permanently deactivate the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can obtain information about the setting of cookies and make settings in this regard at the Digital Advertising Alliance at www.aboutads.info. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies for certain cases or generally. If cookies are not accepted, the functionality of our website may be limited.
In the event of the transfer of personal data to Google LLC, based in the USA, Google LLC has certified itself for the US-European data protection agreement "Privacy Shield", which ensures compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
Further information and the privacy policy regarding advertising and Google can be found here:
https://www.google.com/policies/technologies/ads/
To the extent legally required, we have obtained your consent for the processing of your data described above in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the possibility of objection described above.

16) Tools and Others
16.1 Cookie Consent Tool based on Usercentrics technology
This website uses a cookie consent tool with technology from Usercentrics GmbH, Rosental 4, 80331 Munich (hereinafter "Usercentrics") to obtain effective user consent for cookies and cookie-based applications that require consent.
By integrating a corresponding JavaScript code, a banner is displayed to users when they access the page, in which consents for certain cookies and/or cookie-based applications can be given by checking a box. The tool blocks the setting of all cookies requiring consent until the respective user has given corresponding consent by checking a box. This ensures that such cookies are only placed on the respective user's end device if consent has been given.
In order for the cookie consent tool to be able to uniquely assign page views to individual users and to individually record, log, and store the consent settings made by the user for a session duration, certain user information (including the IP address) is collected by the cookie consent tool when our website is accessed, transmitted to Usercentrics servers, and stored there.
These data processing operations are carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in legally compliant, user-specific, and user-friendly consent management for cookies and thus in a legally compliant design of our website.
Further legal basis for the described data processing is also Art. 6 Para. 1 lit. c GDPR. As the data controller, we are subject to the legal obligation to make the use of technically non-essential cookies dependent on the respective user's consent.
We have concluded an order processing agreement with Usercentrics, in which we oblige Usercentrics to protect the data of visitors to our website and not to pass it on to third parties.
Further information on data usage by Usercentrics can be found in the Usercentrics privacy policy at https://usercentrics.com/privacy-policy/
16.2 - Adobe Fonts (Typekit)
This site uses so-called web fonts provided by Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA ("Adobe") for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.
For this purpose, the browser you are using must connect to Adobe's servers. In this process, personal data may also be transmitted to Adobe's servers in the USA. In this way, Adobe learns that our website has been accessed via your IP address. The use of Adobe Fonts is in the interest of a uniform and appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR. If your browser does not support web fonts, a standard font from your computer will be used.
In the event of the transfer of personal data to Adobe, based in the USA, Adobe has certified itself for the US-European data protection agreement "Privacy Shield", which ensures compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
Further information on Adobe Fonts can be found at https://fonts.adobe.com/ and in Adobe's privacy policy: https://www.adobe.com/de/privacy.html
- Google Web Fonts
This site uses so-called web fonts provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google") for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.
For this purpose, the browser you are using must connect to Google's servers. In this process, personal data may also be transmitted to Google LLC's servers in the USA. In this way, Google learns that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR. If your browser does not support web fonts, a standard font from your computer will be used.
In the event of the transfer of personal data to Google LLC, based in the USA, Google LLC has certified itself for the US-European data protection agreement "Privacy Shield", which ensures compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/
16.3 Google Customer Reviews (formerly Google Certified Shops Program)
We work with Google as part of the "Google Customer Reviews" program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This program allows us to collect customer reviews from users of our website. After a purchase on our website, you will be asked if you would like to participate in an email survey from Google. If you give your consent in accordance with Art. 6 para. 1 lit. a GDPR, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate your shopping experience on our website. The rating you submit will then be summarized with our other ratings and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. Your rating will also be used for Google Seller Ratings. In the context of using Google Customer Reviews, personal data may also be transmitted to Google LLC servers in the USA.
You can revoke your consent at any time by sending a message to the data controller or to Google.
In the event of the transfer of personal data to Google LLC, based in the USA, Google LLC has certified itself for the US-European data protection agreement "Privacy Shield", which ensures compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
Further information on Google's privacy policy in connection with the Google Customer Reviews program can be found at the following link: https://support.google.com/merchants/answer/7188525?hl=en
Further information on Google Seller Ratings' privacy policy can be found at this link: https://support.google.com/google-ads/answer/2375474
16.4 Job applications by email
On our website, we advertise currently vacant positions in a separate section, for which interested parties can apply by email to the provided contact address.
Inclusion in the application process requires applicants to provide us with all personal data necessary for a well-founded and informed assessment and selection, together with the application by email.
The required information includes general personal information (name, address, telephone or electronic contact details) as well as performance-specific proof of the qualifications required for a position. Health-related information that must be given special consideration under labor and social law in the person of the applicant in the interest of social protection may also be required.
Which components an application must contain in an individual case for its eligibility and in what form these components must be submitted by email can be found in the respective job advertisement.
After receipt of the application sent using the specified email contact address, the applicant data will be stored by us and evaluated exclusively for the purpose of processing the application. For inquiries arising during processing, we will use either the email address provided by the applicant with their application or a specified telephone number, at our discretion.
The legal basis for these processing operations, including contacting for inquiries, is generally Art. 6 para. 1 lit. b GDPR in conjunction with Section 26 para. 1 BDSG, in the sense that the application process is considered to be the initiation of an employment contract.
If special categories of personal data within the meaning of Art. 9 para. 1 GDPR (e.g. health data such as information on severe disability) are requested from applicants in the context of the application process, the processing is carried out in accordance with Art. 9 para. 2 lit. b.GDPR, so that we can exercise the rights arising from labor law and the law of social security and social protection, and fulfill our corresponding obligations. Cumulatively or alternatively, the processing of special categories of data can also be based on Art. 9 Para. 1 lit. h GDPR if it is carried out for purposes of preventive health care or occupational medicine, for the assessment of the applicant's working capacity, for medical diagnostics, the provision or treatment in the health or social sector, or for the management of systems and services in the health or social sector. If the above-described evaluation does not lead to a selection of the applicant, or if an applicant withdraws their application prematurely, their data transmitted by email, as well as all electronic correspondence, including the original application email, will be deleted after a corresponding notification no later than 6 months. This period is based on our legitimate interest in answering any follow-up questions regarding the application and, if necessary, fulfilling our obligations to provide evidence under the provisions for equal treatment of applicants. In the event of a successful application, the provided data will be further processed on the basis of Art. 6 Para. 1 lit. b GDPR in conjunction with § 26 Para. 1 BDSG for the purposes of carrying out the employment relationship. 16.5 - Google Maps On our website, we use Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google Maps is a web service for displaying interactive (country) maps to visually represent geographical information. By using this service, you can see our location and make it easier to find us. Already when accessing the sub-pages that contain the Google Maps map, information about your use of our website (such as your IP address) is transmitted to and stored on Google's servers; this may also include transmission to the servers of Google LLC. in the USA. This occurs regardless of whether Google provides a user account through which you are logged in or whether a user account exists. If you are logged in to Google, your data will be directly associated with your account. If you do not wish to be associated with your profile on Google, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. The collection, storage, and evaluation are carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of Google's legitimate interest in displaying personalized advertising, market research, and/or tailoring Google websites to meet demand. You have a right to object to the creation of these user profiles, for the exercise of which you must contact Google. In the event of the transfer of personal data to Google LLC. based in the USA, Google LLC. has certified itself for the US-European data protection agreement "Privacy Shield", which ensures compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list If you do not agree to the future transfer of your data to Google within the framework of using Google Maps, it is also possible to completely deactivate the Google Maps web service by switching off the JavaScript application in your browser. Google Maps and thus also the map display on this website can then no longer be used. You can view Google's terms of use at https://www.google.de/intl/de/policies/terms/regional.html, and the additional terms of use for Google Maps can be found at https://www.google.com/intl/de_US/help/terms_maps.html Detailed information on data protection in connection with the use of Google Maps can be found on Google's website ("Google Privacy Policy"): https://www.google.de/intl/de/policies/privacy/ As legally required, we have obtained your consent in accordance with Art. 6 Para. 1 lit. a GDPR for the processing of your data as described above. You can revoke your given consent at any time with effect for the future. To exercise your revocation, please follow the possibility described above for raising an objection. 17) Rights of the data subject 17.1 The applicable data protection law grants you comprehensive data subject rights (rights of access and intervention) against the controller regarding the processing of your personal data, which we inform you about below: - Right of access according to Art. 15 GDPR: In particular, you have the right to obtain information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if not collected from you by us, the existence of automated decision-making including profiling and, if applicable, meaningful information about the logic involved and the significance and envisaged consequences of such processing for you, as well as your right to be informed about the safeguards pursuant to Art. 46 GDPR when your data is transferred to third countries; - Right to rectification according to Art. 16 GDPR: You have the right to immediate rectification of inaccurate data concerning you and/or to have incomplete data stored by us completed; - Right to erasure according to Art. 17 GDPR: You have the right to demand the erasure of your personal data if the conditions of Art. 17 Para. 1 GDPR are met. However, this right does not exist, in particular, if the processing is necessary for exercising the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise or defense of legal claims; - Right to restriction of processing according to Art. 18 GDPR: You have the right to demand the restriction of the processing of your personal data as long as the accuracy of your data contested by you is being verified, if you refuse the erasure of your data due to unlawful data processing and instead request the restriction of the processing of your data, if you need your data for the establishment, exercise or defense of legal claims after we no longer need this data after the purpose has been achieved, or if you have objected due to reasons relating to your particular situation, as long as it has not yet been determined whether our legitimate grounds override; - Right to notification according to Art. 19 GDPR: If you have asserted the right to rectification, erasure or restriction of processing against the controller, the controller is obliged to communicate this rectification or erasure of the data or restriction of processing to all recipients to whom the personal data concerning you have been disclosed, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients. - Right to data portability according to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request transmission to another controller, insofar as this is technically feasible; - Right to withdraw granted consents according to Art. 7 Para. 3 GDPR: You have the right to withdraw a consent once given to the processing of data at any time with effect for the future. In the event of withdrawal, we will immediately delete the data concerned, unless further processing can be supported by a legal basis for processing without consent. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal; - Right to lodge a complaint according to Art. 77 GDPR: If you believe that the processing of personal data concerning you violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement, without prejudice to any other administrative or judicial remedy. 17.2 RIGHT TO OBJECT IF WE PROCESS YOUR PERSONAL DATA WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE. IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS. IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE. IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES. 18) Duration of storage of personal data The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – if applicable – additionally by the respective statutory retention period (e.g., commercial and tax retention periods). When processing personal data based on explicit consent according to Art. 6 Para. 1 lit. a GDPR, this data is stored until the data subject withdraws their consent. If there are legal retention periods for data that are processed within the framework of legal transactions or similar obligations based on Art. 6 Para. 1 lit. b GDPR, this data will be routinely deleted after the retention periods have expired, unless it is no longer required for contract fulfillment or contract initiation and/or we no longer have a legitimate interest in further storage. When processing personal data based on Art. 6 Para. 1 lit. f GDPR, this data is stored until the data subject exercises their right to object according to Art. 21 Para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves the establishment, exercise or defense of legal claims. When processing personal data for the purpose of direct marketing based on Art. 6 Para. 1 lit. f GDPR, this data is stored until the data subject exercises their right to object according to Art. 21 Para. 2 GDPR. Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will otherwise be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.